In Malaysia, Giant is synonymous with everyday low prices, big variety and great value and recognised for offering the most vibrant, comfortable and complete shopping environment
Giant, which turned 65 in 2009, pioneered the concept of modern supermarket shopping – buying everyday groceries, fresh produce and fresh foods under one roof and in a hygienic environment. As the pioneer, Giant sets the pace and standards for the industry with innovative marketing, store design and product pricing and variety.
The list of accolades for the Giant brand is growing. Interbrand ranked Giant as Malaysia’s 11th Most Valuable Brand in 2007, and in 2008, the 12th Most Valuable Brand. Giant was awarded the Top Retailer in Malaysia and Best of the Best in Asia Pacific Retailers’ Award for 2 consecutive years in 2007 and 2008. Other awards won in 2008 include:-
The Best Brands in Consumer (Hypermarkets), The Brand Laureate Award 2007/2008 for Corporate Branding. Excellence Service Quality Award in the 7th Asia Pacific International Entrepreneur Excellence Award